A music video can be very important for an artist in terms of their star image. Richard Dyer is an academic who specialises in star image says,
"A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]). "
When applying this theory to our music video, we wanted to make sure that we sold elements of the star image through different creative choices. As well as our video that creates the star image, we also wanted to demonstrate this through the use of the digipak and poster for our constructed artist.
In our music video, we specifically chose to have a completely over the top and exaggerated theme which meant that the costumes and appearences were "magical" and "weird". The use of this theme was to create a star image for our singer that created an aspect of craziness as well as slightly creepy. Originally we were really inspired by Panic At The Disco, so we were aiming for a similar image of quite arty and cinematic.
According to Dyer, a star is made out of two paradoxes. The first being that the star is "ordinary" and extraordinary at the same time. This is so that fans feel they can relate to them but at the same time look up to them.
Dyer said that the second paradox is that the star is to be absent and present at the same time. By this he means that the fans have all sorts of merchandise and feel connected to them at a concert, but at the same time they know that they will never be as close with them in reality.
The main star image we were hoping to create that links back to Dyer's theory of star image was:
- Originality
- Non mainstream
This is because our band "The Teacups" are an indie band and not aimed at a mainstream audience such as Lady Gaga or Justin Bieber. To promote the star image of our band we made the ancillary products of the music video, digipak and poster. These are all key features in promoting an artist's image.
The video is the most important in my opinion, as it would be watched by the new audience for the band. I feel we made ours visually promising in terms of mise-en-scene and costume. Our aim was to be unconventional from many new videos and actually have a stronger narrative rather than the performance element because we thought it was necessary for our band to show of their creative and wacky star image. We used vibrant colours and over the top costumes to stand out from the crowd and live up to the originality trait of our star image. We also wanted to put emphasis onto the lead singer because he is the main part of the band and the source of the creativity part of the star image.
Our digipak features a pill on the outside with the bands name in red. This is quite unconventional for a new artist as most would feature the artists on the cover to make them recognisable. We didn't even feature the artist on the inside or that back cover which creates a sense of mystery for our star image
We decided to us the same colour palette from the video and make the inside covers the features. Our whole digipak was very arty and contains a lot of design, much like our music video. In terms of Dyer's theory this shows the originality side to our "star image".
The poster links in a lot with the video as it features the singer in the same costume as in the music video. This again reinforces Dyer's theory and shows the idea of creativity. We featured an image of the digipak in the bottom left hand corner to link it. Again this poster creates mystery as there is no eye contact with the artist. This makes our star image mysterious and reinforces the second paradox in Dyer's theory.
All of the ancillary tasks work together to create quite an unconventional star image for our artist. We aimed it all at an indie, arty audience hence the original and creative star image.
"A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]). "
When applying this theory to our music video, we wanted to make sure that we sold elements of the star image through different creative choices. As well as our video that creates the star image, we also wanted to demonstrate this through the use of the digipak and poster for our constructed artist.
In our music video, we specifically chose to have a completely over the top and exaggerated theme which meant that the costumes and appearences were "magical" and "weird". The use of this theme was to create a star image for our singer that created an aspect of craziness as well as slightly creepy. Originally we were really inspired by Panic At The Disco, so we were aiming for a similar image of quite arty and cinematic.
According to Dyer, a star is made out of two paradoxes. The first being that the star is "ordinary" and extraordinary at the same time. This is so that fans feel they can relate to them but at the same time look up to them.
Dyer said that the second paradox is that the star is to be absent and present at the same time. By this he means that the fans have all sorts of merchandise and feel connected to them at a concert, but at the same time they know that they will never be as close with them in reality.
The main star image we were hoping to create that links back to Dyer's theory of star image was:
- Originality
- Non mainstream
This is because our band "The Teacups" are an indie band and not aimed at a mainstream audience such as Lady Gaga or Justin Bieber. To promote the star image of our band we made the ancillary products of the music video, digipak and poster. These are all key features in promoting an artist's image.
The video is the most important in my opinion, as it would be watched by the new audience for the band. I feel we made ours visually promising in terms of mise-en-scene and costume. Our aim was to be unconventional from many new videos and actually have a stronger narrative rather than the performance element because we thought it was necessary for our band to show of their creative and wacky star image. We used vibrant colours and over the top costumes to stand out from the crowd and live up to the originality trait of our star image. We also wanted to put emphasis onto the lead singer because he is the main part of the band and the source of the creativity part of the star image.
Our digipak features a pill on the outside with the bands name in red. This is quite unconventional for a new artist as most would feature the artists on the cover to make them recognisable. We didn't even feature the artist on the inside or that back cover which creates a sense of mystery for our star image
We decided to us the same colour palette from the video and make the inside covers the features. Our whole digipak was very arty and contains a lot of design, much like our music video. In terms of Dyer's theory this shows the originality side to our "star image".
The poster links in a lot with the video as it features the singer in the same costume as in the music video. This again reinforces Dyer's theory and shows the idea of creativity. We featured an image of the digipak in the bottom left hand corner to link it. Again this poster creates mystery as there is no eye contact with the artist. This makes our star image mysterious and reinforces the second paradox in Dyer's theory.
All of the ancillary tasks work together to create quite an unconventional star image for our artist. We aimed it all at an indie, arty audience hence the original and creative star image.
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